Portrait of Sandeep Kumar

Sandeep Kumar

Salesforce & Heroku Architect | Full Stack Developer

Available for new engagements · remote, IST

About

Salesforce and Heroku architect with 16+ years of enterprise delivery and a decade on the Salesforce platform. Co-founder of CloudAlgo, where I have scoped, architected and shipped 70+ projects for non-profits, healthcare and life-sciences organisations, retailers, manufacturers and enterprise software companies. I take an engagement from a rough brief to a running system: data model, integrations, Lightning UI, Heroku services, CI/CD, and the code review that keeps it maintainable after I hand it over.

16+years in software
70+projects delivered
8Salesforce certifications
Industries I know well
Non-profit

Membership, enrolment and donation platforms on Salesforce for organisations working across 180+ countries.

Healthcare & life sciences

Pharma intranets and patient portals, clinic and EMR integrations, diagnostics logistics. Built with the access controls health data needs.

Retail & distribution

Commerce-connected mobile apps, Service Cloud for business customers, and order-to-invoice integration with NetSuite.

Manufacturing & enterprise

CRM-to-ERP data pipelines, Office 365 and identity integrations, and Salesforce-native products for software companies.

Organisations I have built for
  • Eli Lilly
  • Teva Pharmaceutical
  • Logitech
  • Lids
  • Align Technology
  • BMC Software
  • Experian
  • Traction on Demand
  • Mesh01
  • Aegerion Pharmaceuticals
  • Nightingale Conant
  • Kimberly-Clark
  • IBM
  • Delta Electronics

What I do

Fix an org that has outgrown its build

Triggers fire in the wrong order, deployments break things, and nobody is sure what the last consultant left behind.

An org audit with a prioritised fix list, then the refactor: governor-limit-safe Apex, a sharing model that matches how you actually work, and CI/CD so releases stop being a gamble.

Build a new system from a brief

You know the business outcome. You need someone to turn it into a data model, a UI and a release plan without a six-month discovery phase.

Discovery workshops, an architecture document you can hold me to, and a working system delivered in sprints with a demo every two weeks.

Connect Salesforce to everything else

ERP, NetSuite, Office 365, an EMR, a donor platform, a legacy commerce backend. Each has its own API, and someone is re-keying data between them every day.

MuleSoft or API-led integrations that retry, log and alert, MuleSoft RPA bots for the systems that have no API at all, or a Heroku service that sits between the systems and keeps the org clean. Zero records typed in twice.

Data pipelines and cloud beyond Salesforce

Reports run on yesterday's numbers because a nightly batch sits between your CRM and your ERP, and the warehouse nobody trusts.

Airflow pipelines and AWS data layers that bring CRM and ERP data together in minutes, not overnight. Lambda and Fargate for the compute, Cognito for identity, Postgres or S3 for storage. Medallion-style, documented, and monitored.

Products on Heroku, web and mobile

Your customers or field staff need an app that talks to Salesforce, and a Lightning page will not cut it.

Node.js and React portals, React Native or native iOS apps, and Heroku services that expose exactly the Salesforce data they need. Built to App Store release, not just to demo.

Architect for your in-house team

You have developers but no one setting the standards, reviewing pull requests, or making the platform decisions that are hard to undo.

A fractional architect on a monthly retainer: design reviews, pull request reviews, release oversight and mentoring so the team ships faster and safer.

Recent work at CloudAlgo Read the case studies →
  • Global non-profit, 180+ countries

    Next.js member platform integrated with Salesforce, unifying enrolment, donations and membership records that lived in three systems.

    Salesforce · Next.js
    One record per memberOutcome
  • Multi-division manufacturer

    Medallion data pipeline in Airflow replacing a 12 to 24 hour batch between CRM and ERP.

    Airflow · CRM · ERP
    Under 15 min data latencyOutcome
  • At-home diagnostics platform

    MuleSoft layer connecting the patient portal, Salesforce and the logistics provider so test kits are trackable end to end.

    Salesforce · MuleSoft
    Logistics to portal in 5 minOutcome
  • Specialist wholesale distributor

    API integration between Salesforce and NetSuite so orders and invoices flow without re-keying.

    Salesforce · NetSuite
    0 orders typed in twiceOutcome
  • Paediatric therapy clinic

    Heroku automation that syncs Salesforce with an EMR that has no API, ending double data entry.

    Salesforce · Heroku
    0 records re-entered by handOutcome

How an engagement runs

  1. Intro call

    Thirty minutes on what you are trying to achieve and what is in the way. If CloudAlgo is not the right fit, I will say so and point you to who is.

  2. Scope & estimate

    A short discovery: I read the org, talk to the people who use it, and come back with a written scope, an estimate and the risks I can see.

  3. Build in sprints

    Two-week sprints with a working demo at the end of each. You see progress in the org, not in a status report.

  4. Hand over

    Documentation, CI/CD, test coverage and a walkthrough for your team. A period of hypercare after go-live, then you own it.

Experience

2022 — PresentJan 2022 – Present

Co-Founder / Salesforce & Heroku Architect

CloudAlgo · Jaipur, India

  • Co-founded CloudAlgo in 2022 and grew it from zero into a Salesforce consulting practice that has delivered 70+ projects for clients across North America, Europe and Asia
  • Architect and technical lead on every engagement: data modelling, Apex and Lightning Web Components, Heroku services, MuleSoft and MuleSoft RPA, REST/SOAP integrations with ERP, NetSuite, EMR and identity systems, and Airflow data pipelines on AWS, with Lambda and Fargate services behind API Gateway and Cognito for customer-facing identity
  • Recent deliveries include an Airflow medallion pipeline that cut CRM-to-ERP data latency from a 12 to 24 hour batch to under 15 minutes, a MuleSoft layer giving a diagnostics platform 5-minute logistics visibility, and Salesforce–NetSuite integration that ended manual order re-keying
  • Own delivery end to end — discovery workshops, scoping and estimation, sprint planning, client communication, release and hypercare — so clients deal with one accountable person from brief to go-live
  • Built Salesforce DX and GitHub Actions CI/CD pipelines with scratch-org validation and automated test runs, replacing manual change sets and cutting deployment risk on every release
  • Still hands-on: write production code daily, review every pull request, and set the security, quality and architecture standards the whole team follows
  • Mentor developers and consultants on platform patterns, from governor-limit-safe Apex to reusable LWC component design
2019 — 2021Jun 2019 – Dec 2021

Platform Architect

Traction On Demand · Remote

  • Led development of Traction REC, a Salesforce-native recreation management product used by parks and recreation departments for memberships, programme registration, facility bookings, fundraising and community engagement
  • Designed and built greenfield product components end to end: custom objects and sharing model, Apex services, Lightning UI, and packaging for distribution across customer orgs
  • Built and led a distributed Agile team across time zones; set the sprint cadence, code review standards and release workflow the team still runs on
  • Technical Architect and Node.js lead for Traction X-Ray, an org-analysis tool: built metadata scanners, analytics processing, and automated PDF and Google Sheets reports that show architects exactly where the technical debt in a Salesforce org sits
2013 — 2019Dec 2013 – Jun 2019

Technical Architect | Principal Consultant

Appirio · Jaipur, India

  • Principal Consultant and Technical Architect on 8+ concurrent enterprise engagements over five and a half years at a global Salesforce SI, spanning pharma, retail, med-tech and enterprise software
  • Rebuilt LillyNow, Eli Lilly's employee intranet, replacing 80+ disparate portals with one Node.js / React / Contentful platform on Heroku serving 40,000 employees in 120 countries
  • Sole developer on the BMC MyEBC iOS app: owned design, Swift development, QA and App Store release, backed by a Salesforce Community
  • Led mobile delivery for Lids (React Native, iOS and Android) and Nightingale Conant (Ionic/Cordova), and built the Heroku microservices that connect each app to its legacy backend
  • Delivered enterprise integrations including a bidirectional Office 365–Salesforce calendar sync for Align Technology's global sales team and an IBM Watson-powered feedback analysis platform for Mesh01
  • Ran technical discovery and solution design with client architects, turning requirements into estimates, architecture documents and delivery plans
2012 — 2013May 2012 – Dec 2013

Senior Software Engineer

Metacube Private Limited · Jaipur, India

  • Built the Aegerion Pharmaceuticals patient portal on Salesforce Communities, where external patients track LDL-C levels and dietary plans in a responsive UI on phone and desktop
  • Implemented Experian's Service Cloud: web-to-case and email-to-case, assignment and escalation rules, and Knowledge One so agents resolve cases from one console
  • Delivered Edgeforce, Teva Pharmaceutical's social intranet, giving 40,000+ employees document access and collaboration on mobile, iPad and desktop
  • Built Logitech's B:C Service Cloud case management system with a Customer Community, working consistently across iPad, desktop and iPhone
2010 — 2012Feb 2010 – May 2012

Software Engineer

Xtreme Infosoft Private Limited · Jaipur, India

  • Developed a Sales Rep Application for Delta Electronics India (ASP.NET, SQL Server, jQuery) that let field reps configure and present products with clients on site and route approved orders straight to production
  • Built a College Automation System (ASP.NET, SQL Server, jQuery) covering fee management, student performance tracking, staff administration and reporting

Selected projects

Traction on Demand

Traction REC

Recreation management product built natively on Salesforce for parks and recreation departments. Residents register for programmes, book facilities and manage memberships; staff run everything from one org with standard Salesforce reporting. I designed the data model and sharing, built the Apex services and Lightning UI, and packaged it for distribution across customer orgs.

SalesforceApexLightning ComponentsVisualforce
Traction on Demand

Traction X-Ray

Org health and metadata analysis tool for Salesforce architects. Scanners crawl an org through the Metadata API, score the depth and breadth of customisation, and generate PDF and Google Sheets reports that turn technical debt into a prioritised list. Built as a Node.js service with Apex-side collectors.

SalesforceApexMetadata APIGoogle Sheets API
Eli Lillyvia Appirio

LillyNow Portal

Eli Lilly's employee intranet, rebuilt to replace 80+ separate portals with one platform for 40,000 employees across 120 countries. Node.js and React on Heroku, Contentful for editorial content, Kaltura for video. Editors publish once; employees get one search, one navigation and one login.

Node.jsReact.jsContentfulKaltura REST APIHeroku
Lidsvia Appirio

Lids Mobile App

Shopping app for North America's largest headwear retailer: browsing, checkout and the Access Pass loyalty programme on iOS and Android from one React Native codebase. I built the Heroku microservices that bridge the legacy commerce backend to the mobile front end, so the app shipped without re-platforming the backend.

React NativeiOSAndroidHerokuNode.jsMicroservices
Align Technologyvia Appirio

Align Technology Calendar Integration

Bidirectional calendar sync between Office 365 and Salesforce for Align Technology's global sales team. Meetings created or changed in either system propagate automatically, so reps stop double-entering and managers see real field activity in Salesforce.

SalesforceOffice 365REST APINode.js
Mesh01via Appirio

Mesh01

Product testing platform where brands launch campaigns, recruit testers and collect structured feedback. IBM Watson runs sentiment analysis over free-text responses and reporting dashboards surface the results. Node.js, AngularJS and MongoDB on Heroku.

Node.jsAngularJSMongoDBIBM WatsonHeroku
BMC Softwarevia Appirio

BMC MyEBC

iOS app for BMC executives and customers to book enterprise briefings and product demos, backed by a Salesforce Community. Delivered solo as the single point of contact: design, Swift development, QA and App Store submission.

iOSSwiftSalesforce Community
Teva Pharmaceuticalvia Metacube

Edgeforce Social Intranet

Social intranet for Teva's 40,000+ employees: document libraries, Chatter collaboration and news, working the same way on desktop, iPad and phone. Built on Salesforce so IT got one platform to secure and one identity to manage instead of a separate intranet stack.

SalesforceChatterVisualforceResponsive UI
Logitechvia Metacube

Logitech B:C Service Cloud

Case management for Logitech's business customers: a Customer Community where partners raise and track cases, and a Service Cloud console where agents work them. Designed to behave identically on iPad, desktop and iPhone so field and desk staff share one process.

Service CloudCustomer CommunityApexVisualforce
Experianvia Metacube

Experian Service Cloud

Service Cloud implementation for Experian's support team: web-to-case and email-to-case intake, assignment and escalation rules, and Knowledge One so agents answer from one console. Cases reach the right queue automatically and agents stop switching between tools to resolve them.

Service CloudKnowledgeWeb-to-CaseEmail-to-Case
Aegerion Pharmaceuticalsvia Metacube

Aegerion Patient Portal

Patient portal on Salesforce Communities for a rare-disease pharma company. Patients log in as external users, track their LDL-C levels over time and follow the diet plan set for them, on phone or desktop. Built with the sharing model and field-level security that patient data requires.

SalesforceCommunitiesVisualforceResponsive UI
Eli Lillyvia Appirio

LUCID Shared Modules

Set of private Node.js modules for Lilly's internal projects: SSO authentication wrapped in one package, PDF generation from Markdown documents, and shared security helpers. Each new project pulled the modules in instead of rebuilding the same plumbing, cutting weeks from setup.

Node.jsSSOMarkdownPDF
Nightingale Conantvia Appirio

Nightingale Conant App

Hybrid iOS and Android app for a motivational-training publisher. Members buy a subscription, stream video courses through Kaltura, and read or purchase books, all from one Ionic codebase backed by Node.js services.

IonicCordovaAngularJSNode.jsKaltura
IBMvia Appirio

Travel Companion

Single-page AngularJS travel companion built for IBM's retail clients: responsive UI components, Google Maps integration for store and route discovery, and Node.js with MongoDB behind it.

AngularJSNode.jsMongoDBGoogle Maps API
Kimberly-Clarkvia Appirio

Holos

Mobile-optimised web application built from a blank page for Kimberly-Clark. I owned the full stack: project planning and wireframes with the client, SQL Server schema design, .NET REST services, and the AngularJS front end with responsive HTML and CSS so the same app worked on phone, tablet and desktop. Delivered as the sole full-stack developer on a small Appirio team.

.NETSQL ServerAngularJSREST APIsResponsive UI
Delta Electronics Indiavia Xtreme Infosoft

Sales Rep Application

On-site build at Delta's Gurgaon office: a web app that let field sales reps present products, configure them to a customer's requirements and send the approved configuration straight to production for order fulfilment.

ASP.NETSQL ServerjQuery

Technical skills

Proficient
SalesforceApexLightning Web ComponentsVisualforceJavaScriptTypeScriptNode.jsReactReact NativeNext.jsHerokuMuleSoftMuleSoft RPAApache AirflowAWS (Lambda, Fargate, Cognito, S3, RDS)MongoDBPostgreSQLREST / SOAP APIs
Comfortable
Vue.jsAngularSwift (iOS)IonicJavaServerless / API GatewayRedis
Familiar
PythonC++

Certifications

Salesforce Certified

Administrator
Platform App Builder
Platform Developer I
Platform Developer II
Sales Cloud Consultant
Service Cloud Consultant
Sharing and Visibility Designer
Integration Architecture Designer

Other

OCP, Java SE Programmer
DOEACC A Level

Education

2010
Master in Computer SciencePunjab Technical University
2008
MS, Information TechnologyPunjab Technical University

I keep current by reading platform release notes and building small things with new tooling before a client needs it. Off the keyboard: tabletop gaming, video games and travel.

Work with me

Have a Salesforce or Heroku problem that needs an architect?

Send a few lines about what you are building and what is in the way. I reply within one working day with either a time for a call or a pointer to someone better placed. The engagement runs through CloudAlgo; the architecture and code run through me.

Who you contract with

Every engagement runs through CloudAlgo, a Salesforce consulting partner I co-founded. NDA, MSA and invoices are with CloudAlgo, in USD or EUR. You get me on the architecture and the code.

Team

Solo for audits, reviews and architecture. For builds, a small CloudAlgo team of certified Salesforce developers, plus MuleSoft and data engineers when the scope needs them. I stay on the code.

Scope

Salesforce and everything around it: Heroku, MuleSoft and MuleSoft RPA, Airflow, AWS (Lambda, Fargate, Cognito), Postgres, web and mobile. If the problem touches your org, it is in scope.

Location and formats

Remote from Jaipur, India (IST, UTC+5:30) with regular overlap with US and European hours. Fixed-scope projects, monthly retainers, or a fractional architect seat beside your team or SI.